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January 4, 2008
Well it looks like “America’s Entertainment Beer”, Bootie Beer, is finished. Fox Business reports that Bootie has filed a voluntary petition under the provisions of Chapter 7 of the United States Bankruptcy Code. The Bootie Beer website is down too, which means you’ll have to be resourceful if you want to “Get great Bootie 24/7″ (an actual marketing slogan…I couldn’t make this stuff up).
I was able to find a 2005 press release on Beer Advocate. Here’s a few juicy pieces:
Bootie Beer Company created an exciting family of quality, premium beer brands that is relevant to both the edgy 21-to-35-year-old demographic and the baby boom generation. The Company is positioning the brand as a solution to revitalize the beer industry as a whole by providing innovative products and marketing to distributors and retailers. Bootie Beer is introducing Bootie and Bootie Light, both brewed with fresh artesian waters, hops and other natural ingredients.
It seems that this “edgy” beverage was lost in a sea of fizzy yellow macrobrews, where taglines like “grabëbootie” wouldn’t even save it. I think we can all raise a glass to the burial of another garbage beer brand.
Tags: Bootie Beer, bankruptcy, macroswill, awful marketing, bad beer, bootie
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